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We look forward to sharing our views on the latest trends in the energy industry, the latest in proposed government policy, and what we see as some of the answers to the energy crisis.

We invite you to jump in and join the conversation. Our blog is designed to be an open dialogue with our web site visitors, customers, and partners.

Our blog authors are Orion executives — who collectively have 100 years of experience in the energy industry and have in-depth insights into the issues.

Check back frequently as we will be posting as often as we have information to share. And, as we said earlier, join the discussion and let us know what you think.

A Great Idea in the Great White North

By Joel Sandersen on March 3rd, 2010

One might say that energy efficiency is completing its intrepid trek into the public consciousness. In a final frontier, a land so tied to the production of oil and natural gas that it lends its name to a supply pipeline and is synonymous with the debate of over oil exploration and production, a push for expanding energy efficiency efforts is afoot.

Alaska, one of the few remaining states — along with Alabama, Louisiana, Mississippi and West Virginia — in which neither the utilities nor the state provide any assistance for businesses deploying energy efficiency technologies, is considering changing that stance.

State Rep. Clarisse Millett, R-Anchorage, has recognized the value of energy efficiency for her state’s residents and businesses. She has gone as far as saying that energy efficiency is the “the low-hanging fruit, the quickest, most economical things that we [State government] can do as a state to make sure that our residents have every opportunity to save on energy costs.”

A recent plan that has been published by the Alaska Conservation Alliance details how the state can capture the significant economic and environmental benefits of the available energy efficiency potential in the state. In part, the program proposes that energy consumption be reduced through energy efficiency by 3.3 percent per year between 2010 and 2025. More than one-third of this annual reduction can come, as the report accurately identifies, from reducing lighting energy consumption. As has been noted on this blog before, traditional illumination sources consume more energy to deliver significant less light that modern high-bay lighting technology.

This push by Alaska shows that despite the publicity and political support that energy efficiency receives, the business sector and corporate decision-makers often still need an additional incentive to commit to these projects. Therefore, despite arguments to the contrary, it is highly unlikely that the efficiency market is saturated or fully transformed, and some or all energy efficiency incentives are no longer required.

In fact, the report by the Alaska Conservation Alliance contains an entire section detailing the case for energy efficiency for businesses. This clearly suggests that despite the great efforts and legitimate progress made, the energy efficiency market is by no means saturated or transformed. In fact, when one of the states synonymous with oil and gas production is seeking to capture efficiency gains, there still gains for all states to capture.

Orion Energy Systems commends the Alaska Conservation Alliance and political leaders like Rep. Millett for their efforts in advancing the benefits of the people of Alaska. Orion has been developing innovative energy-efficiency products and control solutions throughout its nearly 15 year history.

Throughout this history, Orion has seen firsthand the benefits that states experience when they open energy-efficiency incentive programs for their residents and businesses. Orion currently does business in all 50 states, Canada, Mexico, Puerto Rico, Brazil, Chile and China and has on average 81 projects per state. The five states that have not introduced incentives for energy efficiency have completed 102 projects total (Alabama-37, Mississippi-25, Louisiana-24, West Virginia-15, and Alaska-1).

On the inverse, of the top 10 states that Orion does business with (on average 350 projects per state); only Pennsylvania has had energy efficiency incentives for less than 1 year. For a state specific example of the impact of introducing energy efficiency incentives, consider the case of Illinois.

Orion’s energy efficiency projects in the state have increased by more than 100 percent since the introduction of incentives in June 2008 (from 211 projects prior as of June 30, 2008, to 442 projects in the state as of Dec. 31, 2009). This tremendous increase in project count has been more of the rule than the expectation in Illinois since the introduction of utility energy efficiency incentives as mandated by state legislation. The completion of 230-plus projects in 18 months in a state that had previously done only 200-plus projects in over 6 years testifies to the power of introducing energy-efficiency incentives into a state’s economy as the Alaska Conservation Alliance recommends. It also shows that Rep. Millett is correct in identifying energy efficiency as the “low-hanging fruit” in fostering economic growth and saving people money — both critical goals in any economic climate, but especially so in our current one.

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Not afraid to take a shot

By Kevin Braley on February 24th, 2010

The Winter Olympics in Vancouver are quickly coming to a close, and I’ve been watching more than my share. I’m not typically an Olympics enthusiast, but I find myself flipping relentlessly through the NBC family of channels every night, seeking good competition.

My obsession began with the opening ceremony two Fridays ago when I watched the nations file through BC Place in downtown Vancouver, culminating with hockey great Wayne Gretzky lighting the Olympic outdoor cauldron.

Gretzky was a great hockey player — hands down, one of the best. They don’t call just anyone “The Great One.” And while he’s no philosopher, he said something once that’s easy to remember: “You miss 100 percent of the shots you don’t take.”

Obviously, he was talking about his game, but the phrase can be applied to, well, everything, including renewable energy technologies.

There have been many technologies that have been introduced recently, claiming to be the technology that will help the U.S. gain energy independence. And they may be right. And they might not. Time will tell.

A colleague of mine sent me this slideshow from CNN about hydro-power being used in Hawaii that generates electricity using the ocean’s waves. Who woulda thunk?

And who can escape the anticipated announcement Wednesday from Bloom Energy and its ambitious plan to install their fuel cell technology in every U.S. home by 2020. The technology, they claim, produces clean and cheap energy with no greenhouse gas emissions.  

All of these technologies have the potential to help reduce our dependence on dirty power generation. We applaud these clean energy companies attempts at developing technology that might someday replace the traditional power grid.

And while these technologies might not be viable in the end, these innovators aren’t afraid to take the shot.

The Great One would be proud.

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The E.Q. of Climate Change

By Tina Prigge on February 19th, 2010

I enjoyed the article in the Feb. 17, 2010, Marketplace section of the Wall Street Journal by Ilan Brat titled “The Emotional Quotient of Soup Shopping: Campbell’s Taps ‘Neuromarketing’ Techniques to Find Why Shelf Displays Left Some Customers Cold.”

This got me thinking about climate change legislation.

Unlike Campbell’s soup, climate change legislation has not been immortalized by Andy Warhol so it does not have that in its favor. Could legislators, however, take a cue from the Campbell’s playbook to figure out what prompts people to support climate change initiatives and finally legislation?

In its research, Campbell’s discovered that the image of the spoon on its label is unnecessary as it had little to do with emotional response.  What is the “spoon” equivalent in current climate change legislation that could be dispensed with to make it more ‘palatable’?

Adding steam to the image, it was discovered, helped people become more emotionally engaged with the product. What, then, is the steam needed to warm up (excuse the pun) the climate change legislation? What is the untapped emotional quotient of climate change?

I’m going to think about it over a nice, hot, steamy updated bowl of soup!

What is it that you think makes the climate change language less palatable to the general public and/or what will make climate change legislation more popular with the public?

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Efficiencies can yield tax benefits

By Kevin Braley on February 17th, 2010

In a letter to Jean-Baptiste Leroy in 1789, the storied American patriot Benjamin Franklin scribed the famous cliché that continues to ring true more than two centuries after the quip: “In this world nothing can be said to be certain, except death and taxes.”

These days, a third certainty could be added to Benji’s short list: That in mid-April, the lines at your local post office will be long, as taxpayers try to beat the federal mandated deadline.

But this year, some of the estimated 138 million taxpayers will have the chance to increase their refund, or diminish their payments as a result of President Barack Obama’s American Recovery and Reinvestment Act, which turns 1 year old today.

Homeowners that installed certain energy efficiencies in their homes in 2009 can claim 30 percent of the purchase up to $1,500 in tax credits.

You might qualify for the credit if you installed energy-efficient windows or doors, upgraded your heating or AC unit with energy-efficient technology, added insulation or installed skylights to reduce electric light use.

Rewarding customers for energy efficient upgrades is nothing new. A similar tax credit was available for 2007, but skipped in 2008. However, the standards in the new law are much more stringent than in 2007, but the credit amount is higher — up to $1,500 from $500 in 2007.

In order to obtain these credits, homeowners must install the energy efficiencies by Dec. 31, 2010.

Furthermore, homeowners that install solar energy systems, including water heaters, residential fuel cell systems, wind systems or geothermal heat pumps, have until Dec. 31, 2016, to claim the tax credit.

These credits will hopefully entice buyers of new windows, water heaters, AC units and the like to strongly consider energy efficient products. Not only will they help increase their tax refund, but users will likely lower their utility bills by using energy more efficiently.

And, because homeowners will consume less energy, the fossil-fuel generating power plants will produce less, improving the quality of our air for our children and grandchildren.

For more information about the American Recovery and Reinvestment Act and this tax credit, visit the IRS by clicking here or visit the Energy Star Web site by clicking here.

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Regardless of belief, saving money a good thing

By Kevin Braley on February 12th, 2010

The science of climate change is in disarray.

Controversies surrounding a leak of e-mails from leading scientists suggest their years of work was more about manipulating data to save their jobs than seeking truth through research. (Although the London-based Guardian newspaper published a lengthy article after examining all e-mails, and concluded they were taken completely out of context and opined the scientists did nothing to manipulate data.)

And a recent article in the Wall Street Journal says the climate change camp is facing another challenge as the conduct of the Intergovernmental Panel on Climate Change has been questioned, and its chairman, Dr. Rajendra Pachauri, has been called to resign.

We have recognized the recent controversies surrounding climate change, but what rises above the debate is the fact that by deploying energy-efficient technologies, companies are reducing their energy consumption and reducing their costs — saving money they can carry through to their bottom line.

And saving money in this economy is a good thing.

Furthermore, what can’t be disputed is that the use of fossil fuels to generate electricity creates toxic gases like carbon dioxide, mercury, nitrogen oxides, and sulfur dioxide. The release of these toxins into the atmosphere could cause problems for our children and grandchildren.

For example, the toxicity of carbon dioxide has been recognized by the U.S. Occupational Safety and Health Administration, or OSHA, which recommends healthy adults shouldn’t be exposed to more than 5,000 parts per million, or 0.5 percent. The maximum safe level for infants, children and the elderly is significantly less.

Prolonged exposure to elevated levels of carbon dioxide can cause drowsiness, headache, dim vision, difficulty breathing and loss of consciousness, and, in extreme cases, death.

Whether you believe that these toxic gases contribute to climate change, you can’t dispute that reducing the amount of these emissions in the atmosphere is a good thing. And by using less electricity, you’ll help reduce the amount of greenhouse gases in the atmosphere since the fossil-fuel power plant won’t have to generate as much electricity for your operations.

Rather than dwelling on whether the science of climate change makes sense, realize that energy-efficiency makes dollars and cents.

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Alphabet Soup: HID vs HIF

By Kevin Braley on February 5th, 2010

With all the talk about improving the environment and reducing our dependence on foreign oil and its ties to national security, many companies are wondering how they can help without putting further strain on their financial situation.

And while some companies have elected to lay-off employees or reduce benefits as a way to combat decreased orders and reduced revenues, there’s another way that results in free cash flow and a better work environment for workers.

We call it replacing the low-hanging fruit. Our customers have called it a worthwhile cause.

Most people simply call it what it is: Replacing inefficient, high-intensity discharge lighting with Orion’s high-intensity fluorescent technology.

The change can mean dramatic energy reductions — in consumption and in costs — a safer work environment and a reduction in your company’s carbon footprint.

High-intensity discharge, or HID, lighting consume on average 465 watts of electricity, whereas Orion’s high-intensity fluorescent, or HIF, technology uses 221 watts, cutting your consumption, and costs, by about 50 percent. And despite the decrease in energy consumption, HIF technology produces increased light with better quality, often described as sunlight at noon.

In addition to better lighting, Orion’s HIF technology stays cool, meaning maintenance crews don’t have to wait for the lighting to cool before servicing. In comparison, HIDs operate at about 1,000 degrees, which can cause severe burns without a proper cool down period, which means having lights off for a sometimes significant period of time.

Because HIF technology operates at a cool temperature, you’ll also save on cooling costs during summer months or in freezer applications because you won’t have to offset the heat produced by high-intensity discharge lighting.

And HIF technology is modular, meaning users can quickly and easily add controls that can automatically and intelligently turn on and off lights as needed, increasing energy and cost savings. The modularity means the technology doesn’t have to be hardwired to your branch circuit, making installation a breeze.

One of the most often noticed benefits of HIF technology is the instant-on capability. Most HID lights take upwards of 20 minutes to warm up and produce full light (which often pales in comparison to the lighting produced by HIFs). Orion’s technology turns on instantly.

Another popular distinction between HIF and HID is the lighting color. Inefficient HIDs often produce a yellow-orange tint, while HIDs provide a clear, crisp colored light.

So instead of taking drastic measures to save money, give us a call and see what we can do to reduce your costs, increase employee morale and reduce your carbon footprint.

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Orion supports UW students, future of innovation

By Tony Bartol on February 3rd, 2010

While there are devices available to wirelessly transmit electricity at close range, some University of Wisconsin-Manitowoc physics students are exploring the idea of expanding the range of wireless electricity.

The idea of transmitting electricity through the air and over great distances is a fascinating concept and the driving force behind this project is Lorne Forsyth, a UW-Manitowoc student and U.S. Navy veteran with a strong interest in alternative energy.

Forsythe authored the proposal, which says the goal of this research is “to find new, versatile applications for wireless power transfer.”

Currently, there are devices on the market that wirelessly charge cell phones, PDA and other portable devices. This project is seeking to expand the transfer of energy for a wider application, like powering everyday devices such as computers or televisions.

At Orion, we already use wireless technology to move and use power more efficiently. Our InteLite control system utilizes wireless receivers and transceivers to turn off lights that aren’t needed, reducing our customers’ energy consumption and costs.

With that in mind, we support the UW-Manitowoc project, and have helped provide the tools they need to be successful.

“This collaboration is an excellent example of how private industry and UW-Manitowoc can engage in a joint venture of productive, long lasting value to both parties,” said campus Dean and CEO Daniel Campagna. “We appreciate their partnership in this exciting enterprise, particularly since that firm is noted internationally for its cutting-edge technology and creative solutions in the arena of renewable, affordable, clean energy systems.”

Campagna is right, this is an exciting enterprise. And not only will it help the advancement of wireless power, it will help these students learn the valuable lessons they need to be successful engineers, innovators and inventors.

Orion was founded on the premise of innovation, and we’re always looking to develop the next great energy-efficient technology. These students and their dedication can help form the next wave of great energy minds. Until then, we’re happy to provide them with our support.

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Conservation vs. Energy Efficiency

By Kevin Braley on January 21st, 2010

In 1977, not quite two weeks after his inauguration, President Jimmy Carter — bundled in a tan cardigan sweater sitting next to a roaring fire — addressed the nation, telling citizens he would develop a new national energy policy that would require “dedication” and “sacrifice.”

He emphasized that we need to take conservation seriously, and later said that “with the exception of preventing war, this is the greatest challenge our country will face during our lifetimes. The energy crisis has not yet overwhelmed us, but it will if we do not act quickly.”

The idea of saving energy is certainly not new, and Carter’s message fits well in today’s world, where energy costs continually increase as fossil fuels decrease.

But while the message is similar, it’s certainly not the same.

In the late ‘70s, Carter pressed for sacrifice — turn down the thermostat, rely on public transportation, and turn off lights when not needed. And while these are all great ways to curb energy consumption and costs, the underlying thought was that American’s would have to live uncomfortably to achieve the nation’s energy goals.

For American’s, that was a bitter pill to swallow. After all, we work hard for our livelihood and we should be able to live comfortably, right?

So how do we curb energy consumption in today’s world if not through conservation? How ‘bout energy efficiency?

What’s the difference, you ask?

Well, conservation conveys a message of sacrifice. Carter used that word exactly. He asked the nation to sacrifice on heat, gas and other forms of energy, creating less-than-desirable living conditions.

In contrast, energy efficiency reduces energy consumption without compromise — providing the same, or better, results using less energy. With advancement in technology since the 1970s, energy efficiency is possible.

But it goes beyond getting more for less. Energy efficiency means using energy wisely and eliminating energy waste by using technologies that reduce energy for you without having to do it yourself.

Our customers are perfect examples of energy efficiency, realizing significant energy savings and increasing their quality and quantity of light.

To exemplify this point, let’s consider a warehouse using 465-watt high-intensity discharge lighting. Under Carter’s plan, the warehouse would be asked to turn off some of its lights to conserve energy — sacrificing the accuracy of employees’ work or sacrificing the safety of the workers.

Energy efficiency would instead ask the facility to deploy energy efficient technology that provide the same — or increased — light levels that use less energy to power, keeping employees safe and increasing productivity. Companies are already deploying this technology in their facilities, often with paybacks of less than two years.

Add in controls that turn on and off lights automatically, and you significantly increase the energy reductions and cost savings.

Energy efficiency can help us gain energy independence, all the while not giving up the quality of life we all work hard to achieve.

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Governor’s proposal good for jobs, good for Wisconsin

By Kevin Crawford on January 11th, 2010

Last Thursday, Wisconsin Gov. Jim Doyle held a press conference at Wind Capital in Fitchburg, Wis., to discuss the positive impacts of the Clean Energy Jobs Act (Senate Bill 450) on the residents of our state. He pointed out that a major component of the legislation is the advancement of a broader Renewable Portfolio Standard or RPS. The RPS requires utilities to provide customers with a specific percentage of energy from renewable sources by a date certain on the calendar.

Senate Bill 450 moves the existing 10 percent RPS requirement up from 2015 to 2013, and then goes on to require a 20 percent RPS by 2020 and 25 percent by 2025.

The Renewable Portfolio Standard is the portion of the bill that puts the jobs creation aspect of the legislation into motion. If one simply takes a look around at the number of “green collar” jobs created to date and the number of companies that exist because Wisconsin and other states have already adopted renewable standards, you can see and understand just why this is.

Here in Manitowoc, for example, a major segment of the Manitowoc Cranes market is the area of sales where their lift cranes are dedicated to the erection of wind generation. Manitowoc Cranes employs about 600 workers at all levels. Tower Tech is another even more obvious example of the market response to RPS regulation. Tower Tech builds wind generation towers for large scale wind generation. The company is new on the scene in Manitowoc having been established about six years ago. They are “order rich” and currently employ about 170 workers from shop floor to corporate leadership.

Our own company has benefited from RPSs established by state governments across the nation as energy efficiency reduces the total capacity requirements of utilities and, therefore, Orion products are incented by Wisconsin’s Focus On Energy and other similar programs. Orion currently has about 250 workers that design, produce and sell our products in our Manitowoc location and we also provide countless hours for sales and installation of our products to “vendor partners” nationwide.

Senate Bill 450 is 174 pages long and includes many, many complex ideas and negotiated areas of agreement. I participated in a WisconsinEye interview with three of the four Floor Managers of the Bill on Jan. 5 and what they all could agree on is that something will make it to the Governor’s desk regarding climate change and the potential to take advantage of an environmental problem to stimulate jobs growth.

View the Pros

View the Cons

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Growing Together

By Elke Hinze on January 8th, 2010

There are two cultural phenomenas that have planted their roots deep into every day life in the United States.

The first is the increase in popularity of social media sites including Twitter, YouTube, and Facebook.  Facebook alone has a population of more than 350 million users, that’s larger than the population of the United States!  Social media sites have become so popular that a Google search for “Social Networking Addiction” returns 86 pages of results.  It’s no surprise given that many of us are increasingly tethered to our mobile devices (iPhone anyone?) that social media is on the rise. Mobile devices make it easy to be connected no matter where we are.

The second is the strong emergence of the green movement — this movement calls for the reduction in everything that’s tied to climate change.

Both trends play an important role in society — social networking provides an outlet for us to connect to other like-minded individuals.  Let’s not forget they’re also an excellent way of killing time.  The green movement will undoubtedly improve the planet for generations to come.

Social networking sites provide an excellent means for the green movement to spread the good word.  Many companies use these sites as a platform to explain their views regarding environmental policies.  Organizations like the Sierra Club and the Alliance to Save Energy both have Facebook fan pages.  These pages are used to promote discussion amongst their followers, and provide a convenient place for the organization to post their messages.

There are other ways that social media is impacting the green movement.  Bloggers take advantage of the many different social media outlets to share their thoughts about a company’s newest technology, governmental policies, financials, and political stance.

At Orion, we experienced this firsthand earlier this week when popular finance blogger Todd Sullivan, posted a video blog about Orion on http://www.stocktwits.com. His positive comments helped generate discussion about Orion within the investment community.

At Orion we use Facebook, Twitter, and YouTube as a vehicle to spread our message that being energy efficient is the best way to benefit the environment while improving lighting conditions and saving money at the same time!

We think energy efficiency is the way to go, but it’s a new concept — just like using social media sites for many companies, including us at Orion.

So just as the idea of energy efficiency continues to grow, Orion continues to grow its presence on social media sites.

We’ll grow together :)

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